About Us

ShapeItUp.com was established in 2003 by a recent college grad trying to find her way in life.  She was living with her good friend in a 500 sf beach cottage in Grover Beach, CA and decided it was the perfect time to give this online retail business a try, something she really knew nothing about.  All these years later, we are still here providing thousands of fitness enthusiasts with the best fitness products at the lowest prices!


Founder: Amy Harper, Certified Personal Trainer, Owner of AmyApproved.com and amazing Mother and Wife.  


Happy Fitness to all!!